![]() ![]() ![]() Eight book titles were examined in their sale performances over ten years, from 2009 to 2019, in bookstores and online stores (excluding Amazon). It is clear thanks to the survey «Television serialization, reading and buying books», carried out by IE-Informazioni Editoriali and by AIE (Associazione Italiana Editori, the Italian Association of Publishers). The tv shows make the purchases of the novels on which they are based increase. Here’s what happens to the book when the tv series is on air. Audiovisual and publishing, the two industries reinforce each other. ![]()
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